Today, in many of our lives, email has allowed us to interconnect with customers, friends, families, and associates. With everyone having an email address it is more often than not over used by businesses, Politicians, and Political activists, and many email messages are never opened and even considered spam and deleted before we have a chance to read them.
While email is a great and necessary tool to reach out to those you wish to communicate with, you must be careful not to over use email and lose those you intend to reach.
Social media, like Facebook, is a much better way to communicate on a more frequent basis with your target audience. Once they “like” your page your postings and offers will show up in their personal newsfeed within Facebook and you now have a non-intrusive way to build your brand in an environment that leaves your target in control. A gentle push or reminder of who you are and what you represent will go a long way in building your brand without becoming a pushy spammer.
If you visit a web page for a new product, do you think it helps if you notice that five of your friends “liked” that product? You bet it does. Do you think it helps if you visit a web page and see the names and pictures of 10,000 other people who like that product? Yep. It’s called social credibility, and it’s the new order of marketing on the web.
People look to outside sources to validate their purchase decisions. Facebook gives you social validation in the form of “likes”. Every product should have a page so you can know precisely who likes or recommends that product.
Being “liked” is central to a well-executed Facebook advertising strategy. It provides social credibility, validation and very reasonably priced follow-up advertising opportunities.
You can send Facebook ads to any landing page that meets Facebook’s guidelines. But you should send your leads to a Facebook page and not your own website. If you send your clicks to a Facebook page, then the visitors remain in known and comfortable surroundings. Their “defenses” are much lower than when they are taken to a new website for the first time.”
“Although opt-in customers frequently appreciate well-crafted emails, even the best-written emails sometimes feel like a nuisance. Facebook is a unique and friendly means of getting your brand message in front of your prospects and loyal customers. It can give them a nudge to provide a special offer, invite them to an event or simply share timely news.
If you own a local coffee shop and you get 3,500 regular customers to like your Facebook page, you can place an ad in front of those customers on Facebook at will, at any time, for a few pennies per customer. You can offer specials, invite them to events and remind them of your brand in just a few minutes and for a few bucks. Got a special event this weekend? Most of them will know.
Your first goal is simply getting your leads and customers to “like” your Facebook page. Once your customers have “liked” you, Facebook makes it simple to reach them again quickly, inoffensively and affordably.