At Bill Kneer, we’re no strangers to tight budgets and trying to do more with less. After all, that’s the entire logic behind the great American economic free market model, best prices and best products at the lowest price, through constantly evolving competition.
We also know, there is a time to call in the experts and get the job done right.
Your marketing and messaging is one such job. We see far too many business owners spend valuable time, and a lot of cash for placement and print costs, to deliver a weak message in a poorly thought out campaign. It isn’t that they don’t know their product or customer, it might be that they know both too well.
When you are involved in the daily handling of a business, all of the details, personnel, delivery, the payroll taxes and the compliance issues, it can be hard to get far enough away to look at your product or service through the consumers’ eyes. And that is where you need to be focused.
Bill Kneer can give you that. His campaigns start with a plan of just exactly who your best customer is, where they can be reached, and what message will move them. Then his expert team creates that message, distributing it through the correct media mix, and getting results.
Not only do you get a stronger message, but it allows you to focus your time and attention on your real business, which is where your attention belongs. Your business is too important to be publicized with a DIY advertising campaign.