There isn’t a single person in America who hasn’t had the experience of looking for a restaurant, coffee shop, bakery or gas station in an unfamiliar place, even if it is only two blocks from their normal routine.
This is a “golden” opportunity. No exaggeration, this is a customer who can become a regular, the best of the best.
Trouble is, getting seen, getting known, making them aware, “Hey, turn around, we’re just half a block behind you…”
To reach this customer, the smart phone can become your best friend and lead generator. With a mobile app, customers searching for your product in your area can find you fast, along with all the necessary information to entice them to come on in and give your business a try. You can either develop the app for your own company, or sign onto a service that offers app listings for your area or industry. Or maybe you will do both, with a responsive website that has an app friendly appearance, as well as an app listing service.
Whichever method you choose, if you are in a consumer category that is dependent upon sudden decision purchases, don’t overlook mobile apps. For all the hype regarding app services, this is one category that is playing out big and can generate a tremendous boost in loyal customer traffic.